Organ for Morgan
Logo Design, Web Design | 2021
Created with the sole purpose of finding a viable kidney donor for a father in St. Louis.
This project presented an incredible challenge, but it became one of my favorite websites to date. Due to the time-sensitive nature of the project and prior mismanagement by the initial marketing team, we were brought in to address the situation as an emergency.
I had just two days to create the logo, branding, and website to help find an organ donor for Morgan.
Design Challenges
With only 48 hours to conduct design research, create a logo, and build the website, this project was both a challenging and rewarding experience.
I had to make informed, often difficult decisions on design direction under intense time constraints. While most websites aim to capture leads or drive conversions, this one had a hyper-specific, life-or-death purpose: to find a kidney and save a man’s life. The gravity of this mission added a significant weight to every decision I made throughout the process.
Beyond the emotional weight of the project, there were several traditional design challenges to overcome:
- No existing branding or style guide: I had to create the visual identity from scratch.
- Limited and varied photo quality: Only a small number of photos were provided, with some having inconsistent quality.
- Unorganized content: I was given a single, large block of text that needed to be parsed and restructured for clarity and usability.
- Time constraints: With just two days to launch the logo and website, the time crunch was intense, forcing me to prioritize this project and push other tasks aside.
With a limited number of photos available, I couldn’t afford to discard any. For one particular image, I had to digitally remove a beer bottle to ensure it didn’t detract from the overall composition.
Logo Design
With time constraints, I couldn’t afford to sketch countless thumbnails like I might have in the past. The goal was to be quick and decisive.
Focused on conveying trust and approachability, I chose colors that are universally seen as reliable and reassuring—ideal for a project of this nature.
I settled on the Raleway Bold & Light typeface early in the process. Despite experimenting with other options, I kept returning to this combination for its clarity and impact. These are the three final logo concepts I presented to the client.
The thumbnail on the left represents the first concept, which ultimately became the final logo. On the right is a screenshot of my artboard, showcasing the iterative process that led to the final design. It may not look polished, but that’s the reality of the creative process.
